Brandon Sheffield, Senior Contributing Editor at Gamasutra and Editor Emeritus of Game Developer magazine, has announced in a recent op-ed that it’s time to retire the word “gamer.” This meme comes up once in a while – don’t call them games, don’t use the word gamer, etc. – always with the same basis. It’s derisive. It minimizes the medium and the hobby. Yadda. These articles, including Sheffield’s, usually leave something out, though: what “gamers” should be called, if they can’t be called “gamers.”