This column is doubtless more ironic given my far tamer thoughts on the Xbox One – and console wars in general – I shared with Ben Hoyt just a few days ago. But then E3 happened, and E3 changes everything. Sony is ascendant in the court of public opinion, though by the time I hit “Publish” that could have changed. In a way, though, this Culture Clash column is about a different, subtler clash of cultures than the usual gaming world/nongaming world: gamers who watch and gamers who don’t. All the major companies in this business depend on the majority being gamers who don’t – consumers who don’t follow the industry, don’t study trends, and don’t make decisions based on complex topics like DRM and licensing. Those are the ones who line up in their thousands outside of Best Buy each new console release; those are the ones who move the product, and because they don’t watch, because they don’t care, those are the ones on which Microsoft and Sony alike depend to move their products. Gamers who watch are suspicious. Gamers who don’t may not realize what they’ve put their foot in until all the GameStops shut down. Enjoy!
