Let’s talk about price.
No, let’s talk about price and perception. No, let’s talk about price and misperception. Let’s talk about price and arrogance. Let’s talk about the difference between cost and value. Let’s talk about it in real world terms.
I know a guy who has a business-oriented product, a training product. It sells for $4,500 per person. My acquaintance is convinced that this price is fair – cheap, even. Having seen the product, I actually agree.
But.
