Girls. That mysterious species. Do they play video games? What kind of video games do girls play? How can we get girls to buy our video games?
These seem like simple questions, but in an industry dominated by men, appealing to fifty percent of the population sometimes becomes a tricky proposition. It’s been proven statistically that girls (and women) are playing games. But what kind of games are they playing? This time, on Tap Vs. Tap: Games for Girls.