Due to circumstances outside of my control, I was away from the internet and most games this weekend (other than my trusty old DS Lite). While I was sitting in an airport terminal, waiting for our flight to board, a copy of the New York Times – Dead Tree Edition – happened its way across my lap. On the front page of the Business section, I saw an article about Slim Jim’s marketing strategy. It was presented without irony.
I implore you to read the entire thing, since it’s all painful. There’s an associated commercial on YouTube, but I’d rather not link it myself since it’s not so popular so far and I don’t really want to give Slim Jim the hits and satisfaction. But please do read the article.