So began today what was perhaps inevitable: those folks who run that Steam thing have allowed themselves to admit to themselves that their wonderful Steam Sales are just that: sales. But also: wonderful. Instead of waiting until the middle of the week, weekend, or holidays celebrating dead people, they’re just going to have the things every damned day. For the rest of time.* Although all that other stuff will surely still occur.
As that jerk Mr. Prosser once told Arthur Dent, “I’m afraid you’re going to have to accept it.”
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*Refers to Human Standard Time. Yet-to-evolve sapient species of Earth may choose to discontinue these sales without notice to customers.