By now, I’m sure we’re all aware of EA Sports’ ghastly intentions of charging used game buyers extra for the use of online play within their games. As the uglier sister of the already rather ugly “Project Ten Dollar”, EA’s Online Pass system means all future EA Sports releases will ship bundled with a code, which when entered correctly will allow access to the online components of their games. Although similar to the bundled codes for extra DLC already on the market with the likes of Battlefield: Bad Company 2 and Just Cause 2, Online Pass will instead lock out all multiplayer activities for anyone committing the ruthless crime of buying or renting an EA Sports game second hand. For those that stick to the used markets, or use popular rental services such as Lovefilm or Gamefly, online modes that have remained free up until now will cost an extra $10 for activation.
Whilst the Online Pass is due to launch this year with Tiger Woods PGA Tour 11, EA infact won’t be the first publisher to reward buyers punish the used markets by charging extra for online play. With Ubisoft already having confirmed their interest in following on EA’s sordid coat tails, THQ have today announced their intentions to follow suit. Well, follow suit might be a slightly inaccurate term of phrase. THQ will infact be the first publisher to charge an additional cost for their multiplayer usage.
Confirmed in an update sent to Destructoid this afternoon, THQ have officially announced that the upcoming UFC Undisputed 2010 will arrive in the US on May 25th bundled with a code for online activation. Anyone without a valid code will be required to stump up an extra $5 to grapple with their buddies online. With Online Pass set to land alongside Tiger Woods’ latest annual update on June 8th, THQ have managed not only to undercut EA’s launch but also slash in half their pricing strategy. Not that such issues make this any more excusable.
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