Tap-Repeatedly
  • Features
    • All Features
    • A Weekend With
    • Dark Souls Diaries
    • Death in Fire
    • Diary Of A Call Girl
    • Games of the Year
    • Kermdinger Chronicles
    • MrLipid’s Closet of the Odd
    • My Idea of Fun
    • Quest for 7:00 on the Nordschleife
    • Superficially Relevant
    • Tap Dance
    • Tap vs. Tap
    • Tapping Down Memory Lane
    • The Log of Shame
  • Editorials
    • Tap Editorials
    • Culture Clash
    • Celebrity Guests
  • Reviews
    • All Reviews
    • Impressions
    • Revisited
    • FFC Archives
  • News
    • News
    • Ephemera
    • Site Announcements
  • Forum

It’s Terrorists!

10/09/2008|Matt "Steerpike" Sakey|News3
Home » Home » News » It’s Terrorists!
Better than "Got Milk" ads

Better than "got milk" ads.

Joystiq reports that Bethesda has festooned the Washington Metro with new ads for Fallout 3, many featuring scenes of a bombed-out Washington and ominous slogans. Looks like the Bethsoft take on the classic RPG series will be as grim and goofy as its predecessor’s.

Speaking as a former ad man, I can share with you this piece of trivia: the carpet bombing of subway terminals with a single piece of advertising like this is a technique (actually one invented by my former agency) called Station Domination. It is outrageously expensive and has been known to backfire, since the most effective use of station domination is with disturbing images that don’t explicitly tell you what they’re advertising. Looks like Bethesda has gone a slightly safer route, what with the game title and ESRB rating clearly displayed on most ads. Presumably – knowing how moronic people are – they simply want to avoid another Boston Bomb Scare.

In other news, the Fallout fan site No Mutants Allowed has posted chunks of the PC Gamer Europe exclusive review of the upcoming RPG. Final score: 81%.

I must say, in this world of obsequious games journalists happily slathering perfect tens on anything that moves, an 81% is a surprisingly low number for a game we all assumed would be handed perfect scores out of the gate with no reviews at all.

We at Four Fat Chicks are a bit more objective, though, and I’m sure one of us will be happy to post our thoughts in a FFC review. I nominate Scout – his beautiful review of the original Fallout still stands as my favorite piece of writing we’ve published.

10/09/2008 Matt "Steerpike" Sakey

About the author

Avatar
Matt "Steerpike" Sakey

Tap-Repeatedly Overlord Steerpike is a games industry journalist and consultant. His earliest memories are of video games, and hopes his last memories will be of them as well. He’s a featured monthly columnist with the International Game Developers Association, and is internationally published in an assortment of dull e-Learning texts and less dull gaming publications. He also lectures on games at various universities.

Related Posts

  • Hate Expectations
    Hate Expectations08/11/2016
  • On Tap #6
    On Tap #605/19/2014
  • Knee-Deep in the Dear John
    Knee-Deep in the Dear John11/23/2013

Popular Posts

  • Impressions: The Elder Scrolls V: Skyrim
    Impressions: The Elder Scrolls V: Skyrim11/12/2011
  • PC Gaming Diagnosed with Lung Cancer
    PC Gaming Diagnosed with Lung Cancer02/18/2010
  • Impressions: Star Wars: The Old Republic
    Impressions: Star Wars: The Old Republic10/05/2011
← Holy Crap
Rhiannon: Curse of the Four Branches – First Impressions →

3 Responses to It’s Terrorists!

  • Avatar
    Scout 10/09/2008

    Yeah, I’ll be buying Fallout 3 as soon as it’s available and will be diving right in so hopefully I’ll actually post a timely review of a game for the first time ever.

  • Avatar
    ajax19 10/15/2008

    Hrmm…  I will await the review before buying.  I don’t know about this.  It seems a bit too distant from the old Fallout series and I have no love for “Oblivion.”

  • Avatar
    Steerpike 10/15/2008

    I too had little love for Oblivion, but I had a lot of love for Morrowind – and Bethesda tends to follow the odd/even philosophy of game development, which is to say every other one of their releases is superlative. Whether this only applies to The Elder Scrolls or whether it’ll extend to Fallout remains to be seen.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Log In


Lost your password?
Register
Forgotten Password
Cancel

Register For This Site

A password will be e-mailed to you.


Tap Us

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on SteamFollow Us on RSS

Tap At Random

Impressions: Splice

Impressions: Splice

06/13/2012|Amanda "AJ" Lange|Impressions2
Rain, Rain, Go Away (or Stay and Rain Another Day)

Rain, Rain, Go Away (or Stay and Rain Another Day)

01/22/2010|Tony "Two Toes"|Editorials29
Celebrity Guest Editorial: Marcus Sakey Returns!

Celebrity Guest Editorial: Marcus Sakey Returns!

09/22/2009|Tap-Repeatedly|Celebrity Guest Editorials10
Anomaly: Warzone Earth

Anomaly: Warzone Earth

05/04/2011|Max "xtal" Boone|Reviews3

Keep Your Interventionist On Speed-dial

01/25/2009|Toger|News4

Blogroll

  • A Hardy Developer's Journal
  • Acid for Blood
  • Dubious Quality
  • Electron Dance
  • Fanboy Comics
  • Plot is Gameplay's Bitch
  • The Experimental Gameplay Project

Tap Categories

Tap Archives

Follow Us on RSSFollow Us on SteamFollow Us on TwitterFollow Us on YouTube

Tap-Repeatedly finally updated the footer.
Tap-Repeatedly likes oatmeal cookies.
Tap-Repeatedly prefers they have no raisins.

Contact

Your message was successfully sent. Thank You!

Tap-Repeatedly Supports

Search Tap

Tap-Repeatedly Remembers

Brad “Doublesauce” Boivin
Bill “The Game Doctor” Kunkel
Ethan “Finkbug” Sicotte

Copyright © Tap-Repeatedly. All rights reserved. Unauthorized duplication or distribution prohibited.
Some copyrighted material appears on this site under Fair Use.
If you believe a copyrighted work appears inappropriately, please contact steerpike@tap-repeatedly.com.